When clients review our denim samples, they often ask about trims: rivets, zippers, patches, and most frequently, the button at the waistband.
Many know it as simply a “jeans button,” but in denim manufacturing, this component has a specific name and important role.
At Jeanzio, we explain that this small detail is more than just functional — it’s a key part of branding and durability.
The button on jeans is called a “tack button” or “jeans button.” It is a metal fastener consisting of two parts: the button cap (visible from the outside) and the tack (a nail-like rivet that pierces through fabric). Tack buttons are specially designed for denim because they are stronger than standard sew-on buttons.
This detail secures the waistband and often carries the brand’s logo, making it both functional and symbolic.

What exactly is a tack button?
A denim-specific fastening system.
A tack button is a two-piece button system that uses a tack (nail) and button cap, attached with pressure so it stays secure through wear and washing.
Key Features
- Made from metal (brass, steel, alloy).
- Pressed together with machinery.
- Cannot be sewn like shirt buttons.
Our Insight
We help clients choose tack button materials and finishes that match their branding.
Why do jeans use tack buttons instead of regular buttons?
It’s about strength.

Denim waistbands experience high tension. Tack buttons can withstand more stress than sewn buttons, which would rip out under pressure.
Advantages
- Superior durability.
- Resistant to heavy laundering.
- Branding opportunities with embossed logos.
Our Insight
We advise tack buttons as the industry standard for all denim waistbands.
What materials are tack buttons made from?
Different finishes for different brands.
Most tack buttons are metal, but the exact material and finish vary depending on brand identity and target market.
Common Materials
- Brass → classic, corrosion-resistant.
- Steel → durable and cost-effective.
- Zinc alloy → versatile for plating.
Our Insight
We source nickel-free finishes for brands with strict compliance requirements.
What finishes are available for jeans buttons?
Aesthetic defines perception.
Finishes change the look of jeans buttons and contribute to brand differentiation.
Popular Finishes
- Antique brass → heritage look.
- Silver nickel → modern shine.
- Black matte → minimalist style.
- Copper → vintage authenticity.
Our Insight
We provide clients with finish swatches to align trims with branding goals.
How are tack buttons attached in factories?
Precision machinery ensures strength.
Tack buttons are applied with a press machine that forces the tack into the button cap through the fabric.

Process
- Place tack under fabric.
- Position button cap above.
- Apply pressure with a setting machine.
- Lock the two parts permanently.
Our Insight
We train operators to check button strength during QC inspections.
Why do jeans sometimes have multiple buttons?
Button-fly construction.
Some jeans replace zippers with multiple tack buttons, creating a button-fly design.
Button-Fly Traits
- Heritage-inspired look.
- Stronger than zippers in long-term use.
- Slower to open/close, but fashionable.
Our Insight
We offer button-fly development for clients seeking vintage-inspired lines.
How do tack buttons connect to branding?
They are small but powerful identity markers.
The button is often embossed with logos or brand initials, making it a visible branding element.
Branding Role
- Reinforces authenticity.
- Enhances consumer recognition.
- Signals quality through material choice.
Our Insight
We help clients customize button design to maximize branding value.
What compliance issues exist with jeans buttons?
Regulation matters.
Buttons must comply with safety and chemical standards in different markets.

Compliance Factors
- Nickel-free for EU regulations.
- Lead-free for US requirements.
- Durable coatings to prevent skin reactions.
Our Insight
We work with certified suppliers to ensure global compliance.
How do tack buttons affect sustainability?
Trims are part of eco responsibility.
Sustainable jeans use buttons made from recycled metal or low-impact plating processes.
Eco Options
- Recycled brass or zinc.
- Water-based coatings.
- Buttons designed for garment recycling.
Our Insight
We source eco-certified trims for clients with sustainability commitments.
What should clients consider when selecting jeans buttons?
Tack button choices influence durability, branding, and compliance.
Client Checklist
- Decide on material (brass, steel, alloy).
- Choose finish (heritage, modern, minimalist).
- Consider embossing for branding.
- Confirm compliance with target markets.
- Evaluate eco-friendly options.
At Jeanzio
We provide trim development services, offering samples of tack buttons in different materials and finishes.
Conclusion
The button on jeans is called a tack button — a durable, two-part metal fastener designed specifically for denim waistbands.
Beyond its function, it plays a major role in branding and compliance.
At Jeanzio, we help clients choose tack buttons that combine strength, aesthetics, and sustainability, ensuring their jeans stand out in the market while meeting global quality standards.



